Black Friday is the biggest shopping event of the year – and for eCommerce businesses, it’s also one of the most demanding. Website traffic surges, customer expectations skyrocket, and even small glitches in your checkout flow can lead to lost revenue.
At Maayan, we’re on a mission to help eCommerce merchants make the most of every opportunity during Black Friday. Pay By Link – one of our secure, conversion-optimized tools – makes it easy to capture every sale, even when the competition is fierce and the clock is ticking.
What is Pay by Link?
Pay by Link is a simple but powerful way to offer customers a fast, direct, and secure payment experience – without changing your website or building new landing pages.
The feature allows merchants to generate a unique, secure payment link for a specific product, offer, or discount. That link can be shared with customers instantly via email, SMS, chat, or social media.
When a customer clicks the link, they’re taken straight to a checkout page that already includes all the details of their purchase. To complete the transaction, they simply add their personal details and payment information.
Pay by Link dramatically reduces the length and complexity of the checkout journey, helping merchants cut down Black Friday cart abandonment and make more sales.
Why Pay by Link is a game-changer for Black Friday
Black Friday is all about timing and convenience. Customers are flooded with options, so the merchants who make it easiest to buy are the ones who win.
With Pay by Link, you can turn limited-time offers or exclusive deals into instant payment opportunities. Here’s why it’s such a powerful tool for eCommerce during the Black Friday rush:
- Fast setup with no web changes required: Create and send secure payment links in seconds. There’s no need for developer input, plugins, or complex integrations: perfect for quick-turn campaigns and flash sales.
- Instant offers drive urgency and loyalty: Launch time-sensitive discounts or reward loyal customers with personalized Pay by Link deals. You can even use the feature to facilitate pre-order sales and early-access offers.
- Omnichannel reach allows you to sell anywhere: Pay by Link works across multiple platforms: from email newsletters to social media DMs or live chat. Merchants can make purchasing friction-free by meeting customers where they already are.
- Better cash flow means getting paid faster: Every Pay by Link transaction processes instantly, helping you maintain healthy cash flow during the busiest shopping period of the year.
- Real-time tracking gives you full visibility: Monitor payment completion rates, identify which links are performing best, and adjust campaigns instantly to maximize conversions.
- Safe and compliant with PCI-certified protection: Every Pay By Link payment link is encrypted and fully PCI-compliant. Merchants can focus on selling while Maayan ensures every transaction is secure.
Pay By Link: Making Black Friday cart abandonment a thing of the past
Summary: During Black Friday, every click matters. Maayan’s Pay by Link simplifies the checkout experience by sending customers straight to payment. It’s the fast, frictionless way to boost conversions during the busiest shopping period of the year.
Cart abandonment remains one of the biggest challenges for online retailers, especially during peak sales events. The more steps a customer has to take, the more chances there are for them to drop off. In fact, research indicates that a complicated checkout process accounts for 18% of abandoned carts.
Pay by Link helps cut those extra steps by bringing customers straight to checkout. It’s a streamlined buying experience that keeps customers focused on completing their purchase.
The feature can also help rekindle interest from hesitant shoppers and turn near-misses into confirmed sales. For example, if someone left a product in their cart, you could send them a Pay by Link message with a special Black Friday discount.
Designed for flexibility and control
During peak shopping periods, like Black Friday, agility is key. Merchants need to respond instantly to surges in demand, inventory changes, or customer interest. The ability to react fast can mean the difference between an empty cart and a record-breaking sales day.
With Maayan’s Pay by Link:
- You can create, send, and track custom links for multiple offers at once.
- There’s no limit to where you can share your offers, whether it’s via social posts, SMS, or customer emails.
- You can monitor performance in real time to see which channels or products convert the best.
- Every transaction is backed by enterprise-grade PCI compliance, ensuring data protection and fraud prevention without compromising on speed.
Pay By Link is a dynamic, data-driven way to manage payments while staying flexible during the most competitive shopping event of the year.
How to ensure a fast checkout experience on Black Friday
To maximize Black Friday conversions and keep customers happy, it’s essential to get your checkout process ready ahead of time. By taking these practical steps in advance, you can help ensure your Black Friday payment solution is fast, reliable, and ready for the busiest shopping day of the year:
- Test your checkout process early to avoid downtime or failed transactions.
- Offer multiple payment methods to match customer preferences.
- Keep your checkout process brief to make more sales in fewer clicks.
- Use trusted payment partners, like Maayan, who can ensure compliance and security.
- Monitor and respond quickly to any failed payments during the Black Friday sales period.
A seamless, secure, and friction-free Black Friday payment experience builds trust and encourages repeat purchases.
When customers can buy quickly and confidently, promotions perform better and your business can focus on growing sales instead of firefighting payment issues.
Simplify your Black Friday payments with Maayan
Black Friday success doesn’t just depend on irresistible offers and smart marketing. It’s about removing every obstacle between your customer and their purchase.
Maayan’s Pay by Link makes that possible by helping merchants deliver faster, simpler, and more secure payment experiences that convert.
Whether you’re planning your first major sale or scaling a global eCommerce operation, our tools will help you handle the rush with confidence.
Ready to make every sales opportunity count this Black Friday? Explore our solutions for eCommerce merchants.
