A refreshed identity for a global leader in cross-border payments and financial infrastructure.
Maayan, the innovative global payment platform formerly known as M-Pay, has announced a comprehensive rebrand that marks its evolution into a full-scale financial infrastructure provider. With a new name, logo, and color palette, Maayan is reaffirming its commitment to delivering seamless cross-border payment solutions that empower global businesses to grow and scale confidently.
As a principal partner of Visa and Mastercard, Maayan provides trusted acquiring solutions designed to make global transactions effortless, transparent, and secure. The company’s rebrand highlights its dedication to simplifying complex international payment processing while building lasting trust with merchants, partners, and financial institutions worldwide.
A New Identity for a New Era
The name “Maayan”—meaning “spring” or “source” in Hebrew—captures the essence of the company’s mission: to be a reliable, continuous source of financial flow in a landscape often marked by friction and complexity.
Maayan’s new logo and vibrant color gradient reflect this dynamic shift. The stylized “M” blends the strength of the company’s roots with modern, fluid forms that symbolize agility, innovation, and integration. This visual transformation represents more than aesthetic change—it’s a statement of confidence, resilience, and adaptability in a fast-evolving financial ecosystem.
Before and after: Maayan’s bold, colorful new identity replaces its previous monochrome design, embodying the energy and clarity of a modern financial brand.
Why Maayan Rebranded
The rebrand represents the culmination of years of growth and innovation. What began as a specialized cross-border payments platform has evolved into a comprehensive financial infrastructure, supporting global businesses with scalable technology, robust compliance frameworks, and strong partner integrations.
Through this transformation, Maayan has expanded beyond payment processing to deliver a complete acquiring ecosystem, empowering merchants to manage financial flows efficiently and with full transparency.
The refreshed brand communicates three key commitments:
- Delivering a powerful all-in-one payments platform for international businesses
- Simplifying cross-border transactions and global fund management
- Providing dedicated human support with a focus on trust and transparency
“The new branding reflects both who we are today and where we’re headed,” says Irina Pizova, CMO at Maayan. “Our vision has always been to make global financial operations seamless for our customers, and we’re now positioned to deliver on that promise at scale.”
What’s Next for Maayan
As Maayan looks ahead, the company plans to expand its global partner network, strengthen local payment infrastructure in key markets, and continue innovating its e-commerce payment solutions.
Upcoming features will further enhance the customer experience, including:
- One-click payments for faster online checkout
- Tokenization for enhanced security
- Dynamic payment descriptors
- Pay-by-link functionality for flexible payment options
“This rebrand marks a new chapter,” adds Pizova. “Maayan is no longer just a payments provider — we are a trusted partner in helping businesses grow globally.”
